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OTHER

Other Businesses

OTHER BUSINESS

Other Businesses

Real estate is at the centre of TAISEI Co., Ltd. On that foundation, we have also extended into the work that surrounds it: IT development to make management operations more efficient, staffing to support work on site, media planning to design how things are communicated, and film production to record what a company stands for.

Each of these businesses began because our real-estate practice demanded it, and each supports the others.

01

IT Development

IT DEVELOPMENT

Property records, tenants, rents, repair histories. Real-estate work involves a great volume of information, and every item of it keeps being updated over many years. We began by improving that record-keeping for ourselves; today the development of business systems and websites is a business in its own right.

Because the people who use the systems every day are the ones designing them, we can eliminate in advance the rework that is invisible on paper, and the points where staff end up reverting to manual work.

02

Staffing

STAFFING

We introduce and dispatch personnel, chiefly in the real-estate, construction and service sectors. Because we operate sites of our own, we know what kind of people are needed and when, so you can consult us from the stage of estimating timing and headcount.

We also introduce personnel who can work in both Japanese and Chinese, and who are put to good use at sites welcoming clients from overseas.

03

Media Planning

MEDIA PLANNING

Who to reach, in what order and through which medium, in order to convey the appeal of a company or a product. From print to websites and social media, we design the structure by working backwards from the objective. The instinct for communicating in three seconds, developed through preparing property marketing materials, carries over directly.

We plan communication not only for Japan but also for Chinese-speaking markets.

04

Film Production

FILM PRODUCTION

This initiative combines investment in film and television with communicating our corporate image. Rather than simply placing advertising, taking part from within the making of a work allows us, we believe, to convey what the company is in a form that lasts.

CASE

Investment in a documentary spanning Japan, China and France

A documentary in which TAISEI Co., Ltd. is both an investor and a participant in production has begun filming in Tokyo. It is an epic work spanning Japan, China and France, and our own projects and brand are woven into it. The initiative looks both to communicating our corporate image through the work and to a return as a film business.

Producers
  • Felicia Tang (Japan)
  • Yadong Liu (Japan)
  • Hajime Iwatani (Japan)
  • Christian Rajaud (France)
Principal Partners and Investors
  • Pixel Pulse Co., Ltd. (Japan) ─ Lead producer
  • TAISEI Real Estate Co., Ltd. (Japan) ─ Strategic investor and creative partner
  • Ortus Co., Ltd (Japan) ─ Production partner and investor
  • Lux Populi Production (France) ─ International production partner
Filming Locations Tokyo and elsewhere